That’s it. Note we don’t ask for your name, address, phone number or any other Personally Identifiable Information (PII). We don’t need it (and frankly, we don’t want it).
Pretty straight-forward, it’s the information you’d typically see on your paper receipt. You know, that long, soggy, string of paper at the bottom of your bag that you immediately discard? It’s what makes BagIQ work for you. Here’s what we capture. Nothing more.
Not too bad, right?
It’s gets much WORSE from here ;) And we truly believe the WORST part may turn out to be the BEST part (stick with me on this):
But someday, you may believe in our grand plan to change world and opt-in. This is what that world would look like.
Together we’ve collected this amazing data on what you’ve purchased, where you bought it, how much you paid. We’ve added a ton of beautiful data on top of that and we hope will help to make you a happier, healthier person.
All great, right? Until…uh oh…here comes Mr. M-O-N-E-T-I-Z-A-T-I-O-N! He looks pretty grim. He can be awfully grim. But, hey, we said we’ve made a DRASTIC SHIFT from what you’re accustomed to, so it will be different this time.
We’ve built-in customer anonymity, and the opt-out ethos into our DNA. So, we’re prepared. Here’s how it plays out.
Partners, Manufacturers, Retailers, and Merchandisers (the 4 Horseman?) can VIEW that beautiful set of data we’ve created together. Sounds gross, I agree. BUT they will never have any clue whose data they’re viewing. The only thing they’ll know is that 9439-8304-9452 (a randomly generated code representing a person), in ZIP CODE 10014 (this is the anonymized person’s actual zip code), created this set of data with their purchases and preferences. It’s completely anonymous. No email, no name (we don’t know it), no address (we don’t have it).
When it comes to your health and happiness, we believe knowledge, information, and data should be open, transparent, and shared.
When the 4 Horseman view your (anonymous!) purchases…purchases that are now being made by COMPLETELY INFORMED AND TRANSFORMED consumers (you!), they will see new patterns and behaviors. Consumers are evolving (gasp!) based on new knowledge about products and companies. Buying habits are changing.
The 4 Horseman will have to evolve their products to match the needs of this newly enlightened consumer. This means creating and marketing healthier, fairly priced and produced products, that are better for you, and better for the world.
Bringing it all together…it’s a now virtuous circle
Make sense? We want your feedback in this partnership, so please email feedback@bagIQ.com with your thoughts, ideas, or just to say hi.